Post by bitheerani11223 on Oct 26, 2024 4:19:36 GMT -6
Organic keywords are SEO terms that are used to attract free traffic to a website. Basically, these keywords will help you generate traffic by ranking on search engine results pages (SERPs). In order for you to use this strategy, to rank for free (without paying for ads), you need to find the right organic keywords . I'll tell you how to do it!
What are organic keywords?
Organic keywords are different from PPC (pay per click) keywords because the latter are the ones advertisers use to bid and display their ads in search results. With an organic keyword you don't need to pay : the trick is to find the right words and optimize SEO with them to start positioning your website in the SERPs, attract traffic and achieve conversions.
It is necessary to know how to search for organic keywords
Organic keywords are accompanied by the term “organic search” . These are the unpaid search results that appear on search engines. These results cannot be bought , nor are advertisers influenced by them, and are those that search engines, such as Google, consider most relevant . Therefore, they are shown to users when they enter the terms into the search engine.
Organic search results appear ordered by their relevance to the keyword that the social media marketing service user has typed into the search bar, both on Google and on other search engines. I'm going to focus on Google and tell you that there are five types of organic search results and, depending on your content, you can rank in one or the other. These are:
Blue links . These are the most frequent organic search results.
Featured snippets . These are small snippets or fragments that briefly answer the user's question. These results appear at the top or near the organic results.
Video carousels – Videos related to your search are displayed here.
Top Stories - Highlights recently published content related to a specific topic.
People also ask uotras questions from users . These organic results show common questions that other users ask. The questions are answered, briefly, with a summary of a relevant page.
How to find organic keywords?
In order for your website to appear in organic search results , you need to use the right keywords. That is, the organic keywords that users search for and that are, logically, related to the content of your website .
Use a keyword research tool
I always recommend using SEMrush for keyword research . It is a professional tool that includes the Keyword Magic Tool , where you can easily find organic keywords for your website. SEMrush is a very easy and intuitive tool to use, and it also has a very extensive database : more than 24 billion keywords that you can also search by location .
Optimize your website's SEO with organic keywords
Simply choose the country and enter the terms you want in the search bar . For example, “digital marketing.” The tool performs the search and displays the results of ideas for this keyword, as well as whether it is easy or difficult to rank for .
You may be interested in: The 12 best Chrome extensions for SEO positioning
And this is precisely one of the things you need to know how to interpret . Continuing with the example of “digital marketing”, SEMrush says that it has a search volume of 14.8K and classifies it as “more difficult to position” . The tool itself says that you will need many highly relevant reference domains and optimized content to position.
However, among the list of keywords that SEMrush proposes, “digital marketing strategies” appears, with a search volume of 480 and with the possibility of positioning . SEMrush warns that you only need original and well-structured content . With this example I want to tell you that it would be easier to create content with the option “digital marketing strategies” than with just “digital marketing”. Why? Because the second option would be lost among organic searches .
Check your competitors' organic keywords
For a good SEO strategy , in general, it is necessary to know your main competitors . Not only to know how they have segmented their audience, the type of content they create and what works best for them. I also recommend that you analyze the organic keywords that are part of their SEO strategy.
Basically, analyzing the information about the terms they use saves you time and resources: you avoid searching for keywords from scratch and you already know where to direct your searches in SEMrush . You can even target the same organic keywords as your main competitors on your own website.
Analyze your competitors' organic keywords
SEMrush has an organic research tool that allows you to discover your competitors’ organic keywords. All you need to do is open the tool, enter your competitor’s domain and click on the “search” option. In the tool, go to the “top keywords” section and then choose the “view all keywords” option.
Be careful! Looking at your competitors' organic keywords and even using them does not mean duplicating and plagiarizing content. You must create your own content, which must be original and of quality . And, of course, provide added value to stand out from the competition.
What are organic keywords?
Organic keywords are different from PPC (pay per click) keywords because the latter are the ones advertisers use to bid and display their ads in search results. With an organic keyword you don't need to pay : the trick is to find the right words and optimize SEO with them to start positioning your website in the SERPs, attract traffic and achieve conversions.
It is necessary to know how to search for organic keywords
Organic keywords are accompanied by the term “organic search” . These are the unpaid search results that appear on search engines. These results cannot be bought , nor are advertisers influenced by them, and are those that search engines, such as Google, consider most relevant . Therefore, they are shown to users when they enter the terms into the search engine.
Organic search results appear ordered by their relevance to the keyword that the social media marketing service user has typed into the search bar, both on Google and on other search engines. I'm going to focus on Google and tell you that there are five types of organic search results and, depending on your content, you can rank in one or the other. These are:
Blue links . These are the most frequent organic search results.
Featured snippets . These are small snippets or fragments that briefly answer the user's question. These results appear at the top or near the organic results.
Video carousels – Videos related to your search are displayed here.
Top Stories - Highlights recently published content related to a specific topic.
People also ask uotras questions from users . These organic results show common questions that other users ask. The questions are answered, briefly, with a summary of a relevant page.
How to find organic keywords?
In order for your website to appear in organic search results , you need to use the right keywords. That is, the organic keywords that users search for and that are, logically, related to the content of your website .
Use a keyword research tool
I always recommend using SEMrush for keyword research . It is a professional tool that includes the Keyword Magic Tool , where you can easily find organic keywords for your website. SEMrush is a very easy and intuitive tool to use, and it also has a very extensive database : more than 24 billion keywords that you can also search by location .
Optimize your website's SEO with organic keywords
Simply choose the country and enter the terms you want in the search bar . For example, “digital marketing.” The tool performs the search and displays the results of ideas for this keyword, as well as whether it is easy or difficult to rank for .
You may be interested in: The 12 best Chrome extensions for SEO positioning
And this is precisely one of the things you need to know how to interpret . Continuing with the example of “digital marketing”, SEMrush says that it has a search volume of 14.8K and classifies it as “more difficult to position” . The tool itself says that you will need many highly relevant reference domains and optimized content to position.
However, among the list of keywords that SEMrush proposes, “digital marketing strategies” appears, with a search volume of 480 and with the possibility of positioning . SEMrush warns that you only need original and well-structured content . With this example I want to tell you that it would be easier to create content with the option “digital marketing strategies” than with just “digital marketing”. Why? Because the second option would be lost among organic searches .
Check your competitors' organic keywords
For a good SEO strategy , in general, it is necessary to know your main competitors . Not only to know how they have segmented their audience, the type of content they create and what works best for them. I also recommend that you analyze the organic keywords that are part of their SEO strategy.
Basically, analyzing the information about the terms they use saves you time and resources: you avoid searching for keywords from scratch and you already know where to direct your searches in SEMrush . You can even target the same organic keywords as your main competitors on your own website.
Analyze your competitors' organic keywords
SEMrush has an organic research tool that allows you to discover your competitors’ organic keywords. All you need to do is open the tool, enter your competitor’s domain and click on the “search” option. In the tool, go to the “top keywords” section and then choose the “view all keywords” option.
Be careful! Looking at your competitors' organic keywords and even using them does not mean duplicating and plagiarizing content. You must create your own content, which must be original and of quality . And, of course, provide added value to stand out from the competition.